Uptime Monitoring: Everything You Need To Know
A small business can lose as much as 29% of its revenue because of website downtime. This is why website monitoring is so important, especially for small businesses. All the successful websites out there are rarely down. This doesn’t mean 100% uptime is real – at the most, a website can reach up to 99.99% uptime status. In layman’s terms, this would translate to around 5 minutes of downtime during the year.
Here are some facts that people should know about before they get into uptime monitoring –
Why To Monitor Website – Simply because a website doesn’t have any issues does not mean that it would never suffer from downtime. Prevention can help a business in keeping its performance steady. If a website is constantly suffering from downtime, customers eventually get tired and leave. This is where website monitoring comes in. The entire website is periodically checked for incompatibility issues, bad code, malicious activity, broken links, and various other things that can affect website performance.
Paid vs Free Monitoring Services – Most websites come with some basic, free monitoring. When the business starts expanding a bit, it is best to use paid uptime monitoring services (such as UptimePal – https://uptimepal.net). They have advanced features that website professionals would need on a day to day basis.
Benefits of Monitoring – Uptime monitoring can have wide reaching benefits that would not only impact a business’ online presence but also affect customer satisfaction, sales generated, conversion rates, and so much more. Here are some top benefits of monitoring the website –
Regular URL Checks – The frequency of checking URLs depends upon the service provider but professionals tend to check the URLs for any issues every minute.
Reporting On Performance – Every week or month, the solution providers send a detailed report regarding their monitoring results. In this report, certain flaws of the website may be highlighted. These flaws can increase the risk of downtime. The business owner can reach their administrator and ask them to rectify the issues highlighted in the performance reports.
Regular Notifications – Regular SMSs and emails are sent to the business owner regarding actual threats or problems that the website may be facing. This is done is real time to ensure that the administrator can be contacted as soon as possible and the problem can be solved.
The setting up process of monitoring is pretty simple as well. Small businesses can improve their performance in a short time by choosing to go for website monitoring.